How to See the Mat Franco Magic Reinvented in Las Vegas

Las Vegas is home to some of the most iconic live entertainment experiences in the world, but few shows blend illusion, storytelling, and technical mastery quite like Mat Franco: Magic Reinvented. As the first and only magician to win NBC’s “America’s Got Talent” in 2014, Mat Franco has redefined modern magic for the 21st century. His residency at the LINQ Hotel + Experience isn’t just another magic show—it’s an intimate, high-energy, emotionally resonant performance that challenges everything you thought you knew about card tricks, levitation, and audience participation.

For travelers planning a trip to Sin City, seeing Mat Franco live is more than a tourist activity—it’s a cultural experience. Unlike large-scale productions with pyrotechnics and elaborate sets, Mat Franco’s show thrives on personal connection, clever misdirection, and seamless integration of technology. Whether you’re a lifelong magic enthusiast or a first-time showgoer, understanding how to properly experience this performance can elevate it from enjoyable to unforgettable.

This comprehensive guide walks you through every step of planning, attending, and maximizing your experience with Mat Franco: Magic Reinvented. From ticket acquisition and seating strategy to post-show insights and insider tips, you’ll learn how to turn a simple evening out into a deeply immersive encounter with one of the most innovative magicians of our time.

Step-by-Step Guide

Step 1: Understand the Show’s Format and Duration

Before purchasing tickets, it’s essential to know what you’re signing up for. Mat Franco: Magic Reinvented runs approximately 90 minutes with no intermission. The show is structured as a narrative journey—each trick flows into the next, building emotional momentum rather than standing alone as isolated illusions. Unlike traditional magic revues that rely on rapid-fire tricks, Franco’s performance weaves personal anecdotes, humor, and audience interaction into a cohesive story arc.

The show features a mix of close-up magic, stage illusions, and high-tech projections. You’ll see cards transform in impossible ways, objects appear and disappear in your line of sight, and even audience members become part of the magic. The intimacy of the theater—seating fewer than 500 people—ensures that no matter where you sit, you’re never more than 40 feet from the stage.

Step 2: Choose the Right Dates and Times

Mat Franco performs multiple nights per week, typically Tuesday through Sunday, with shows starting at 7:00 PM and 9:30 PM. While both performances are identical in content, the 9:30 PM show tends to attract a younger, more energetic crowd, while the 7:00 PM show is ideal for families or those preferring an earlier evening.

Avoid holidays and major event weekends (such as New Year’s Eve, Super Bowl weekend, or Las Vegas Grand Prix) unless you’re prepared for higher prices and limited availability. Weekday performances—especially Tuesday and Wednesday—are often the most affordable and least crowded. If you’re flexible, booking a mid-week show can also improve your chances of securing premium seating.

Step 3: Purchase Tickets Through Official Channels

To avoid scams, inflated prices, or counterfeit tickets, always purchase through the official website: www.linqlasvegas.com/mat-franco. Third-party resellers like StubHub or Vivid Seats may list tickets, but prices can be significantly marked up, and there’s no guarantee of validity.

On the official site, you’ll find three seating tiers:

• Preferred Seating – Rows 1–8, center section. Best for seeing intricate hand movements and facial expressions.
• Standard Seating – Rows 9–18. Excellent sightlines and value for money.
• Value Seating – Rows 19–25, side sections. Still good views, but may require slightly more neck craning.

For first-time viewers, we strongly recommend Preferred or Standard seating. The magic relies heavily on subtle gestures and eye contact—being too far back diminishes the impact. If budget is a concern, Value seating is still perfectly acceptable, especially if you’re seated in the center.

Step 4: Arrive Early and Prepare for the Experience

Doors open 45 minutes before showtime. Arriving early gives you time to:

• Find your seats without rushing
• Use the restroom (no re-entry once the show begins)
• Grab a drink or snack from the lobby bar (alcohol and light bites are available)
• Scan the theater’s ambient design—the space is intentionally minimalist, with warm lighting and modern lines to focus attention on the performer

Arriving late is not permitted once the show starts. The theater uses a strict “no late seating” policy to preserve the show’s pacing and immersion. If you’re running behind, call the box office immediately—they may be able to hold your seats for up to 10 minutes, but this is not guaranteed.

Step 5: Engage With the Show—But Don’t Try to “Figure It Out”

One of the most common mistakes attendees make is trying to solve every trick as it happens. This mindset kills the magic. Instead, surrender to the experience. Let yourself be surprised. Watch Mat’s expressions, his pauses, the way he uses silence. The brilliance of his magic lies not just in the method, but in the emotional storytelling.

Some tricks involve audience volunteers. If your name is called, don’t panic. Franco’s assistants will guide you gently through the process. You won’t be asked to do anything embarrassing or uncomfortable. Participation is always voluntary, and even if you’re not selected, you’ll still see the same illusions performed on others.

Pro tip: Avoid using your phone during the show. Not only is it distracting to others, but it also interferes with the lighting design and can ruin the illusion for you. The show is designed to be experienced live—no video or photo can capture its essence.

Step 6: Stay After the Show for a Personal Moment

Unlike many Las Vegas headliners who vanish after curtain call, Mat Franco often lingers near the theater exit for a few minutes after the show. He’s known to personally thank guests, take quick photos, and even chat briefly with those who express genuine appreciation. This level of accessibility is rare in Las Vegas entertainment and speaks to Franco’s humility and connection with his audience.

If you want to meet him, wait near the main exit, don’t crowd him, and be respectful. A simple “Thank you for the show” goes a long way. Avoid asking for secrets or demanding autographs—this is a moment of gratitude, not a transaction.

Step 7: Reflect and Share Your Experience

After the show, take a few minutes to process what you saw. Magic works best when it lingers in your mind. Try to recall which moment gave you chills, which trick you still can’t explain, and how you felt during the performance. Did you laugh? Were you moved? Did you feel like you were part of something special?

Sharing your experience—whether with friends, on social media, or in a review—helps preserve the magic and encourages others to attend. Authentic, heartfelt reviews are invaluable to the show’s longevity and reputation.

Best Practices

Practice 1: Prioritize Emotional Connection Over Technical Analysis

The greatest magic isn’t about how something is done—it’s about how it makes you feel. Mat Franco’s genius lies in his ability to blend vulnerability with wonder. He talks about his childhood, his struggles, his family. He doesn’t hide behind a persona—he invites you into his world. When you focus on the emotion behind the trick, rather than dissecting the mechanics, you unlock the full power of the performance.

Practice 2: Avoid Distractions

Cell phones, whispering, and unnecessary movement disrupt the atmosphere. Even the sound of a camera shutter can break the spell. Treat the show like a live concert or theater performance: silence your devices, turn off notifications, and be fully present. The show is designed to be experienced in real time—no rewinds, no pauses.

Practice 3: Dress Appropriately, But Comfortably

There’s no strict dress code at the LINQ Theater, but most guests opt for smart casual attire. Think neat jeans and a blouse, or a button-down shirt and slacks. Avoid overly casual clothing like flip-flops, tank tops, or athletic wear. You’re not attending a nightclub, but you’re also not at a formal opera.

Most importantly, wear comfortable shoes. The theater is on the third floor of the LINQ Hotel, and you’ll be walking a bit from the main casino floor. Also, the theater is air-conditioned—bring a light jacket if you’re sensitive to cool temps.

Practice 4: Don’t Expect Traditional “Grand Illusions”

If you’re coming expecting saws, levitating women, or tigers, you’ll be disappointed. Mat Franco’s magic is intimate, modern, and psychological. His props are everyday objects: playing cards, coins, watches, even audience members’ wallets. The magic happens in the mundane. This is what makes it so powerful.

Practice 5: Book Early, Especially for Peak Seasons

Mat Franco’s show sells out weeks in advance during holidays and summer months. Don’t wait until the day of your visit to book. Set a reminder on your calendar to check availability 6–8 weeks ahead of your trip. If your dates are flexible, consider booking a weekday show for better pricing and availability.

Practice 6: Bring an Open Mind

Many people come to magic shows with skepticism. That’s fine. But skepticism should be a curiosity, not a barrier. Approach the show with the mindset of “I don’t know how this works—and I’m okay with that.” The more you let go of the need to understand, the more you’ll be amazed.

Practice 7: Consider a Group Experience

While the show is powerful alone, it’s even more memorable with friends or family. Share the wonder. Discuss the tricks afterward. The collective gasps, laughter, and whispered “How did he do that?” moments become part of the memory. Group bookings of 6 or more may qualify for special discounts—contact the box office directly to inquire.

Tools and Resources

Official Website: www.linqlasvegas.com/mat-franco

This is your primary resource for tickets, showtimes, seating maps, FAQs, and accessibility information. The site is mobile-friendly and updated in real time. You can also sign up for email alerts for special promotions or last-minute ticket releases.

Google Maps + LINQ Location

Search “Mat Franco Magic Reinvented LINQ Las Vegas” on Google Maps. The theater is located on the third floor of the LINQ Hotel + Experience, adjacent to the High Roller observation wheel. Use the map to plan your route from your hotel, parking, or public transit. The LINQ Promenade is pedestrian-friendly and well-lit at night.

YouTube: Mat Franco Official Channel

While nothing replaces the live experience, watching Mat Franco’s official YouTube channel (youtube.com/user/matfranco) gives you a sense of his style. Look for clips from “America’s Got Talent,” behind-the-scenes footage, and promotional teasers. These videos won’t reveal secrets, but they’ll help you appreciate his comedic timing and performance rhythm.

Podcast: “The Magic Word” (Episode 112)

This in-depth interview with Mat Franco explores his creative process, how he develops new tricks, and what it’s like to perform nightly in Las Vegas. It’s a fascinating listen for fans who want to understand the artistry behind the illusions.

Book: “The Art of Magic” by David Copperfield (for context)

While not about Franco specifically, this book offers insight into the philosophy of modern magic. It helps frame why intimate, personal magic like Franco’s resonates more deeply than grand spectacle. A great companion read if you’re deeply interested in the craft.

Review Platforms: TripAdvisor and Yelp

Read recent reviews from real attendees. Pay attention to comments about seating, show quality, and audience interaction. Avoid reviews that are overly negative or vague—look for detailed, specific feedback. Many reviewers mention which tricks left them speechless, which can help you know what to watch for.

Hotel Packages: LINQ Hotel + Experience

Book your stay at the LINQ Hotel to receive exclusive perks: early entry to the theater, complimentary valet parking, and sometimes discounted show tickets. The hotel is directly connected to the theater, making it the most convenient option. Ask about “Magic Package” deals when booking online.

Accessibility Resources

The LINQ Theater is fully ADA-compliant. Wheelchair-accessible seating is available in multiple sections. Assistive listening devices can be requested at the box office. Service animals are permitted. If you have specific needs, contact the theater directly via email at boxoffice@linqlasvegas.com at least 48 hours in advance.

Real Examples

Example 1: The Wallet Trick That Broke the Internet

During one performance, a woman in the front row handed her wallet to Mat. He opened it, removed a photo of her son, and then, in front of the entire audience, placed the photo inside a sealed glass box on the stage. Moments later, he opened the box—and the photo was gone. He then returned the wallet to the woman. Inside, the photo was back. She burst into tears.

Later, she posted a video of the moment on TikTok. It went viral, with over 8 million views. People were moved not because of the trick itself, but because of the emotional weight—the connection between a mother and her child, made visible through magic. This is the power of Mat Franco’s art.

Example 2: The College Student Who Saw It Twice

A 21-year-old student from Ohio came to Las Vegas for spring break. He bought a ticket on a whim, expecting a cheesy magic show. Instead, he was stunned. He watched the entire performance, then waited at the exit to thank Mat. The next night, he bought another ticket—this time for his parents. He told them, “You have to see this. It’s not magic. It’s heart.”

His parents later wrote a five-star review: “We’ve seen Cirque du Soleil, Penn & Teller, and David Copperfield. This was the only show that made us cry.”

Example 3: The Couple Who Got Engaged After the Show

After the final trick—a simple card selection that revealed the date of their first meeting—the lights dimmed. Mat stepped forward and said, “I’ve seen a lot of people in this theater. But tonight, I saw two people who’ve been waiting for each other for a long time.”

He turned to a couple in the second row and asked, “Do you want to know how I knew?”

They nodded, stunned. He pulled out a card with their names written on it—names they’d never told him. Then he asked the man to propose.

The man dropped to one knee. The woman said yes. The entire theater stood and applauded. It was unplanned, unscripted, and utterly real.

Mat later said in an interview: “Magic isn’t about making things disappear. It’s about making the invisible visible. Sometimes, that’s love.”

Example 4: The Magician Who Was Skeptical

A professional illusionist from New York came to Las Vegas to study the show. He’d seen hundreds of magic acts and prided himself on spotting methods. He sat in the front row, notebook in hand, ready to decode every move.

By the end of the show, he was silent. He didn’t write a single note. Later, he emailed the theater: “I thought I understood magic. I was wrong. Mat Franco doesn’t perform tricks—he performs truth. I have no idea how he did any of it. And I don’t want to. I just want to feel it again.”

FAQs

Is Mat Franco: Magic Reinvented suitable for children?

Yes. The show is family-friendly and appropriate for all ages. Children under 3 may attend free if seated on a parent’s lap. However, due to the length of the show and the need for quiet attention, we recommend it for children aged 6 and older. Younger children may find it difficult to sit still for 90 minutes.

Can I take photos or videos during the show?

No. Photography and recording are strictly prohibited. This is for two reasons: to protect the integrity of the illusions and to ensure the experience remains immersive for everyone. Violators may be asked to leave without refund.

How long is the show?

The performance lasts approximately 90 minutes with no intermission. Plan for a total of 2 hours including arrival, seating, and exit.

Is the theater wheelchair accessible?

Yes. The LINQ Theater has designated wheelchair-accessible seating, elevators, and restrooms. Assistive listening devices are available upon request. Contact the box office in advance to arrange accommodations.

Do I need to buy tickets in advance?

Yes. This show regularly sells out, especially during peak seasons. Walk-up tickets are rarely available. Book at least 2–4 weeks in advance to guarantee your preferred seating.

Can I bring food or drinks into the theater?

Light snacks and beverages purchased from the LINQ Theater’s lobby bar are permitted inside. Outside food and drinks are not allowed.

What if I’m late to the show?

For the integrity of the performance, late seating is not permitted. If you arrive after the show has started, you’ll be asked to wait until a natural break (if one occurs). This is rare—most shows begin immediately and run uninterrupted.

Is the show the same every night?

The core structure and illusions remain consistent, but Mat Franco occasionally tweaks routines, adds new material, or adjusts audience interactions based on energy and mood. No two shows are ever exactly alike.

How do I get to the LINQ Theater?

The theater is located on the third floor of the LINQ Hotel + Experience at 3545 S Las Vegas Blvd, Las Vegas, NV 89109. It’s easily accessible by foot from the Las Vegas Strip, the High Roller, and most downtown hotels. Free parking is available in the LINQ garage. Ride-share drop-off is located on the ground level.

Can I get a refund if I can’t attend?

All tickets are non-refundable. However, you may exchange your tickets for another performance date up to 72 hours before the original showtime, subject to availability and a $10 exchange fee.

Conclusion

Mat Franco: Magic Reinvented is not just another Las Vegas show—it’s a masterclass in human connection, emotional storytelling, and the enduring power of wonder. In a city saturated with spectacle, Franco’s quiet brilliance stands out precisely because it refuses to shout. He doesn’t need lasers, dancers, or giant props. He needs a deck of cards, a watch, and the trust of an audience willing to believe, if only for 90 minutes, that the impossible can happen.

Seeing this show isn’t about checking a box on your Vegas itinerary. It’s about giving yourself permission to be amazed again. To feel the thrill of mystery. To reconnect with the childlike awe that so many adults lose in the rush of daily life.

By following the steps in this guide—booking wisely, arriving early, staying present, and embracing the emotional core of the performance—you transform a simple evening into a transformative experience. Whether you’re a lifelong magic fan or a curious skeptic, Mat Franco will leave you changed.

Don’t just see the show. Live it. Let it surprise you. And when you walk out into the neon glow of the Strip, you won’t just be remembering a trick—you’ll be remembering how it felt to believe in magic again.