It is hard to walk the streets of any big city without noticing that owl logo peeking out under the jacket or blazing in gold embroidery along the busy sidewalk. Naturally, Drake merch Hoodies are no longer merely artist merchandise as they have become actual cultural artifacts. As an OVO fan since the Take Care days, I have seen these hoodies go through the test of time as a souvenir to a concert ticket to a viable fashion statement that can also stand toe-to-toe against designer streetwear brands. What is so special with Drake hoodies? It is a storm of good craftsmanship, its individuality, and that indefinable attachment fans attach to anything related to their favourite music. I have that Black OVO hoodie in my wardrobe of the year 2013, which is not only a piece of cloth but a reminder of my college times when we used to go driving at night on the beats of Nothing Was the Same.

The Evolution of OVO

It is hard to walk the streets of any big city without noticing that owl logo peeking out under the jacket or blazing in gold embroidery along the busy sidewalk. Naturally, Drake Merch Hoodie are no longer merely artist merchandise as they have become actual cultural artifacts. As an OVO fan since the Take Care days, I have seen these hoodies go through the test of time as a souvenir to a concert ticket to a viable fashion statement that can also stand toe-to-toe against designer streetwear brands. What is so special with Drake hoodies? It is a storm of good craftsmanship, its individuality, and that indefinable attachment fans attach to anything related to their favourite music. I have that Black OVO hoodie in my wardrobe of the year 2013, which is not only a piece of cloth but a reminder of my college times when we used to go driving at night on the beats of Nothing Was the Same.

What Makes Drake's Hoodies Worth the Hype

After having a massage of OVO products in my possession, I can surely affirm that the quality makes it worthwhile. The oldest hoodie can still be worn fresh and unchanged after so many washes, whereas the fast fashion substitutes are long worn out. The key to that is:

• High grade heavy weight cotton which does not lose fit with year change

• Stitching reinforced where there are stresses so the stitching does not come out

• Accurate embroidery, which remains crisp after rinsing again and again

These are not throw-away concert tee-shirts but fashion-ready wear thing that should last. Those 120 bucks will hurt your wallet, but five years down the line when you are still going out and putting on the very same hoodie, then that is what the money is worth.

The Collector's Market: Which Hoodies Are Worth the Most

The rare Drake hoodies secondary market has blown over the last couple of years. Among the most desired ones there are:

• The 2011 OVO owl hoodies are the OVO owl hoodies (roughly un-available at this point)

• The Would You Like a Tour? the July 2013 gear (with the black and gold pattern, in particular)

• Like new Summer Sixteen hoodies tour hoodies

• Short run joint projects such as the OVO x Jordan Brand drops

It is all about the condition in this market. The 2013 tour hoodie with tags sells at an average of over 500 dollars never worn, and 200-300 worn. The easy and hard collectors hunt down these grails and they get exciting just the way the music is.

How to Style Your OVO Hoodie Like a Fashion Insider

Among my favorite features of the hoodies created by Drake, I would classify their flexibility. There are three sure-proof ways of wearing them:

Classic Fan Appearance

Accompany your hoodie by slim black jeans and clean white sneakers. Go fancy and add a basic gold necklace to it. This is a minimalist look that would allow the hoodie as the focus item.

The layered Streetwear Fit

To dress cooler weather, wear under a jacket of leather or denim. The juxtaposition of the textures gives it a visual appeal and also keeps you warm. Add the final touch to such a look by wearing custom legs and oversized sneakers.

The High Casual Outfit

To the surprise of many, OVO hoodies are capable of being utilized in more intelligent environments, such as wearing them on dark tailored trousers combined with clean Chelsea boots. The secret here is to make everything sleek in order to allow the quality of the hoodie to speak numbers.

Spotting Fake Drake Merch: A Survival Guide

The old rule of thumb is: You get burned once by a bootlegger of an OVO hoodie, and you learn how to become a fake picker (the price that cost me: RIP my hard-earned 90 dollars). This is what to look out on:

• The owl symbol must be exactly symmetrical and embroidered neatly otherwise it is a red flag to loose stitching

• Real hoodies are quite heavy (12-14 oz fabric typically) - any that are thin or flimsy are fakes

• Look and verify the inner tags on spelling and sizing information

• Under arm stitching and down the seams are examples to compare - genuine clothes are closely and evenly stitched all the way over

Buy pitfalls: In case of uncertainty, use the OVO web site or authorized distributors. That on eBay that is too good to be true normally isn t.

The Future of Drake Merchandise

Recent declines are indicative of promising paths of OVO hoodies:

• More often than before, sustainable materials such as organic cotton material are used.

• More collaboration in the limelight in the success of Nike and Jordan Brand collaborations

This is one thing that is definite Drake will continue to grow as an artist thus his merchandise will be bound to follow him and shoving limits simultaneously.

Final Thoughts: More Than Just a Sweatshirt

What about that faded OVO hoodie in your cupboard; that is not merely a fabric and a piece of thread. It is physical attachment with the music that has marked all the moments of your life-the heartbreak as well as the triumphs. Music is becoming a more and more temporary form of entertainment these days with the digital streaming that is going on to fans who merely get to access it and these hoodies allow them to have some form of concrete memorabilia in their hands. Being an old collector or a new buyer of Drake merchandise, it has never been a better time to buy items that match high quality, culture, and personal values. Here is a caution though, that initial OVO sweatshirt is rarely the only one.