Nike opens new concept store in Downtown Summerlin

Nike’s caller conception store known arsenic Nike Live opened Monday astatine Downtown Summerlin, the archetypal 1 successful the Las Vegas country and portion of a larger propulsion by the retail elephantine to found smaller-format stores.

Nike by Red Rock offers a merchandise premix tailored to Summerlin shoppers with an accent connected women’s apparel and footwear, though men’s manner and show products besides are carried astatine the store.

The Live conception is besides meant to converge the brand’s online buying acquisition with the carnal 1 with much convenient services.

Customers tin usage Nike’s Swoosh Text, a work connecting shoppers with store employees, to connection Nike by Red Rock employees astir merchandise inventory oregon caller arrivals. They tin instrumentality oregon pickup online orders arsenic good arsenic instrumentality vantage of curbside pickup services.

Nike SNKRS app users tin besides reserve exclusive sneakers for acquisition astatine the Summerlin store.

John Donahoe, Nike’s president and CEO, announced successful an net telephone past twelvemonth it would beryllium opening 150 to 200 “small footprint, digitally enabled” Nike Live stores successful North America and Europe, the Middle East and Africa. It archetypal tested the conception successful Los Angeles 4 years ago.

Contact Subrina Hudson astatine shudson@reviewjournal.com. Follow @SubrinaH connected Twitter.